Chart Watchlist: Staples

This sector is also called Consumer Defensive. It refers to companies that offer products or services that are seen as non-cyclical. Consumer Staples is my favorite sector. Many of these companies have consistent predictable earnings and dividend increases year over year. Staple companies offer decent returns with low volatility.

Favorite list: MO, CL, PEP, CLX, ECL, CHD, GIS, KHC, PM, MKC, BF.B, HRL

The graphs below shows share prices in the last 12 months. The companies highlighted in GREEN are what I consider to be more stable in earnings. The names that are BOLDED are what I consider high quality companies.

MO - Altria Group Inc.
PM - Philip Morris International, Inc.
BTI - British American Tobacco p.l.c.

Personal Products
CL - Colgate-Palmolive Co.
PG - The Procter & Gamble Company
KMB - Kimberly-Clark Corporation
UL - Unilever plc (United Kingdom)

BF-B - Brown-Forman Corporation Class B
BUD - Anheuser-Busch InBev SA/NV (Belgium)
DEO - Diageo plc (United Kingdom)
SAM - Boston Beer Co. Inc.
KO - The Coca-Cola Company
PEP - Pepsico, Inc.
STZ - Constellation Brands, Inc.

Cleaning Products
CHD - Church & Dwight Co. Inc.
CLX - The Clorox Company
ECL - Ecolab Inc.


  1. Hello again,
    Another quick question. I see you have both PEP and KO. I do too. But I'm thinking about selling my KO to buy BUD. BUD looks more promising for future growth than KO. My question to you is why don't you have any BUD in your portfolio?

    Again love you site. A lot of great info.


  2. I wouldn't sell KO if you have KO. It's best of breed and the dividend is safe. BUD does not have that long of a history and BUD may indeed grow faster but keep in mind they are incredibly big already like KO so it's not easy to grow unless you want to buy up entire companies which BUD seems to like doing.

    I don't have BUD because their dividend payments are biannual in an uneven manner and the amount is not based on US dollars. Your dividend will go up or down depending on the US dollar. Since the dollar is incredibly strong your dividends are less. I also want my companies to pay quarterly or monthly since I want to reinvest the money as soon as possible. Since BUD is Belgium based, your dividend will also be taxed up front so your reinvestment will be less.

    If you want growth and beverage get PEP.